How can persuasion be more effective? Research evidence based on cognitive neuroscience
YUE Tong1, WU Na2, CHEN Guodong3, HUANG Xiting1
1 Research Center for Psychology and Social Development, Southwest University; School of Psychology, Southwest University, Chongqing 400715; 2 Faculty of Education Yunnan University, Chongqing 400715; 3 Tianjin Electronic Information College, Tianjin 300350
岳童, 吴娜, 陈国栋, 黄希庭. 说服如何才能更有效?基于认知神经科学的研究证据[J]. 心理研究, 2026, 19(1): 60-67.
YUE Tong, WU Na, CHEN Guodong, HUANG Xiting. How can persuasion be more effective? Research evidence based on cognitive neuroscience. Psychological Research, 2026, 19(1): 60-67.
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