人如其衣：服饰影响穿戴者行为的研究进展

doi:10.19988/j.cnki.issn.2095-1159.2023.04.006

心理研究

2023, Vol. 16

Issue (4): 334-343 DOI: 10.19988/j.cnki.issn.2095-1159.2023.04.006

应用研究

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人如其衣：服饰影响穿戴者行为的研究进展

潘孝富, 邓嘉敏, 何立冬

西南大学国家治理学院,重庆 400715

You are what you wear： Research progress of the effect of dress on wearer’s behaviors

PAN Xiaofu, DENG Jiamin, HE Lidong

College of State Governance, Southwest University, Chongqing 400715

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摘要服饰对人的影响是显而易见的,其影响一方面源于镜像他评,另一方面源于穿戴者自我感知。本文着力从穿戴者的自我感知和行为体验视角梳理服饰对穿戴者行为的影响。基于着装认知理论、角色理论、自我客体化理论、自我形象-产品形象一致性理论进一步阐释服饰影响穿戴者行为的理论机制。同时发现,未来研究服饰对穿戴者行为影响在丰富内涵界定、细化象征意义、完善机制研究及发展服饰影响持续性等方面有较大的拓展空间。

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	潘孝富
	邓嘉敏
	何立冬

关键词 ：服饰, 穿戴者, 着装认知理论, 自我客体化理论, 自我-产品形象一致性理论

基金资助:重庆市社会科学规划重大项目（2018 ZD007）、中央高校基本科研业务费专项资助创新团队项目（SWU2019106）

通讯作者: 潘孝富,男,教授,博士生导师。Email：smilepxf@126.com

引用本文:

潘孝富, 邓嘉敏, 何立冬. 人如其衣：服饰影响穿戴者行为的研究进展[J]. 心理研究, 2023, 16(4): 334-343.
PAN Xiaofu, DENG Jiamin, HE Lidong. You are what you wear： Research progress of the effect of dress on wearer’s behaviors. Psychological Research, 2023, 16(4): 334-343.

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