数字迷信与消费行为：影响机制及边界

doi:10.19988/j.cnki.issn.2095-1159.2022.05.007

心理研究

2022, Vol. 15

Issue (5): 439-446 DOI: 10.19988/j.cnki.issn.2095-1159.2022.05.007

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数字迷信与消费行为：影响机制及边界

徐凯强, 秦学者, 侯佳雯, 汪玥, 赵娜

中央财经大学心理学系,北京 100089

Number superstition and consumer behavior： Mechanism and boundary

XU Kaiqiang, QIN Xuezhe, HOU Jiawen, WANG Yue, ZHAO Na

Department of Psychology, Central University of Finance and Economic, Beijing 100089

摘要
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摘要消费者在解读商品属性时常常会受到数字迷信等非理性信念的影响,因而数字迷信也引起了心理学、经济学的广泛关注。当前研究分别从数字迷信对于消费的影响、机制、边界及研究方法进行了讨论。未来研究应尝试从数字迷信的积极作用、数字迷信的跨文化融入、数字迷信的测量及数字迷信的生理机制等四方面展开。

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	徐凯强
	秦学者
	侯佳雯
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	赵娜

关键词 ：数字迷信, 影响因素, 消费者行为, 影响机制

基金资助:中央高校基本科研业务费专项基金（QL18008）

通讯作者: 赵娜,女,2005~2008年在河南大学心理学科攻读硕士学位,副教授,博士。Email：zhaoeve@163.com

引用本文:

徐凯强, 秦学者, 侯佳雯, 汪玥, 赵娜. 数字迷信与消费行为：影响机制及边界[J]. 心理研究, 2022, 15(5): 439-446.
XU Kaiqiang, QIN Xuezhe, HOU Jiawen, WANG Yue, ZHAO Na. Number superstition and consumer behavior： Mechanism and boundary. Psychological Research, 2022, 15(5): 439-446.

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