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| The relationship between online public participation and offline prosocial behavior of college students： A moderated mediation model |
| ZHAO Can, GAO Ming, YU Minghua, YANG Xiujun, LIU Jiaxin |
| Hunan Vocational College of Commerce, Changsha 410205 |
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Abstract In order to explore the influence mechanism of college students’ online public welfare participation on offline prosocial behavior and the moderating effect of social anxiety, 512 college students in Hunan Province with experience in online public welfare participation were assessed using the adapted scales for online public welfare participation, public welfare identity, social connection, social anxiety, and offline prosocial behavior. The results indicated that： （1） Online public participation positively predicted offline prosocial behavior; （2） Public welfare identity and social connection each served as mediators, with a chain mediating effect between them; （3） Social anxiety negatively moderated the relationship between social connection and offline prosocial behavior. The findings suggest that online public participation influences offline prosocial behavior through a progressive pathway involving public welfare identity and social connection, while social anxiety negatively moderates the effect of social connection on offline prosocial behaviors.
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