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| Influence of avatar gender on math task performance： A mediated moderation model |
| HENG Shupeng1,2, YIN Meng1, ZHAO Huanfang2, WANG Minghui1 |
1 Faculty of Education, Henan University, Kaifeng 475004;
2 Faculty of Education, Henan Normal University, Xinxiang 453007 |
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Abstract The present study explored the influence of avatar gender on math task performance and the mechanism. The experiment employed a 2 （male / female avatar） × 2 （high/ low self-affirmation） between-subjects design, dependent variables were math working self-concept and math task performance. Results of ANOVAs showed that there were main effects for avatar gender and for self-affirmation on both math working self-concept and math task performance, and there was also a significant interaction between avatar gender and self-affirmation for both dependent variables. The results also revealed a mediated moderation. Self-affirmation moderated the effect of avatar gender on math task performance, and the moderating effect of self-affirmation was mediated by math working self-concept.
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