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| Psychological mechanism of how environmental self-identity impacts the environmental decision-making |
| HE Jiamei, YIN Jie |
| School of Psychological Science, Liaoning Normal University, Dalian 116029 |
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Abstract The summary of the measurement tools for environmental self-identity indicates that self-identity goes through at least three stages, namely, cognition, motivation, and volition, to have impacts on individuals' environmental decision-making. In the cognition process of environmental decision-making, self-conscious emotions can be easily triggered among individuals with a high level of environmental self-identity, which can be attributed to the benefits of environmental decision-making. Then, the autonomous motivation and intuitive thinking system in these individuals would be activated in the motivation process. In the volition process, past environmental behaviors remind individuals of what type of person they are and prompt them continue or discontinue their environmental protection. In the future, studies should explore the neural mechanism and some basic cognitive processes, such as attention.
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