|
|
|
| Number superstition and consumer behavior： Mechanism and boundary |
| XU Kaiqiang, QIN Xuezhe, HOU Jiawen, WANG Yue, ZHAO Na |
| Department of Psychology, Central University of Finance and Economic, Beijing 100089 |
|
|
|
|
Abstract Consumers are often interpreting commodity attributes when influenced by irrational beliefs such as number superstition, so number superstition has attracted wide attention in psychology and economics. The current research has discussed the influence, mechanism, boundary and research methods of number superstition on consumption. Future research should be carried out from four aspects： the positive role of number superstition, the cross-cultural integration of number superstition, the measurement of number superstition and the physiological mechanism of number superstition.
|
|
|
|
|
|
[1] 陈永艳, 张进辅, 李建. (2009). 迷信心理研究述评.心理科学进展, 17(1), 218-226.
[2] 常路, 严金海 (2019). 新时期条件下健康迷信的特征分析与治理研究.科普研究, 14(4), 63-68.
[3] 董娟, 郭琳, 柴冒臣 (2014). 浅谈中法文化中的禁忌之异同. 牡丹江师范学院学报(哲学研究社会科学版), (5), 105-106.
[4] 刘斌 (2018). 迷信心理研究新进展: 理论与方法的进步.文化创新比较研究, 2(21), 19-21.
[5] 郭昱琅, 张攀 (2016). 消费者迷信研究综述与展望.外国经济与管理, 38(10), 117-128.
[6] Adaval, R. (2013). Numerosity and consumer behavior.Journal of Consumer Research, 39(5).
[7] Agarwal S., He J., Liu H., Png I., Sing T. F., & Wong W. K. (2014). Superstition, conspicuous spending, and housing markets: Evidence from Singapore.Iza Discussion Papers, 9899(4).
[8] Ang, S. H. (1997). Chinese consumers’ perception of alpha-numeric brand names.Journal of Consumer Marketing, 14(3), 220-33.
[9] Antipov, Evgeny, A., & Pokryshevskaya, E. B. (2015). Are buyers of apartments superstitious? Evidence from the Russian real estate market.Judgment & Decision Making, 10(6), 590-592.
[10] Arndt J., Cook A., Goldenberg J. L., & Cox C. R. (2007). Cancer and the threat of death: The cognitive dynamics of death-thought suppression and its impact on behavioral health intentions.Journal of Personality and Social Psychology, 92(1), 12-29.
[11] Bhattacharya U., Kuo W., Lin T., & Zhao, J. (2018). Do superstitious traders lose money? Social Science Electronic Publishing, 64(8), 1-20.
[12] Block, L., & Kramer, T. (2009). The effect of superstitious beliefs on performance expectations.Journal of the Academy of Marketing Science, 37(2), 161-169.
[13] Brad D., Carlson, John C., & Mowen. (2009). Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations.Psychology & Marketing, 26(8), 689-713.
[14] Chen, C. C., & Tsung, W. W. (2016). While number superstitions exist: The influence of prices on mobile phone consumers purchase intentions.Journal of Mass Communication & Journalism, 6(3), 1-5.
[15] Demarree K. G., Wheeler S. C., & Petty R. E. (2005). Priming a new identity: Self-monitoring moderates the effects of nonself primes on self-judgments and behavior.Journal of Personality & Social Psychology, 89(5), 657-671.
[16] Dongju S., Olman C. A., Haut K. M., Rajita S., Macdonald A. W., & Patrick C. J. (2013). Neural correlates of preparatory and regulatory control over positive and negative emotion.Social Cognitive & Affective Neuroscience, 9(4), 494-504.
[17] Fortin N. M., Hill A. J., & Huang J. (2014). Superstition in the housing market.Economic Inquiry, 52(3), 974-993.
[18] Greatbatch I., Koester R. J., & Kleinsmith A. L. (2018). Rescue responses during a full moon and Friday 13th.International Journal of Emergency Services, 8(2), 20-34.
[19] Hanks, Zhang, & McGinley. (2016). Unconditioned superstition and sports bar fans.Journal of Hospitality Marketing & Management, 2(1), 1-19.
[20] Hirshleifer D., Jian M., & Zhang H. (2018). Superstition and financial decision making.Management Science, 64(1), 235-252.
[21] Homburg C., Koschate N., & Hoyer W. D. (2006). The role of cognition and affect in the formation of customer satisfaction: A dynamic perspective.Journal of Marketing, 70(3), 21-31.
[22] Jeong, J. Y., & Crompton, J. L. (2017). The use of odd-ending numbers in the pricing of five tourism services in three different cultures.Tourism Management, 62(8), 135-146.
[23] Jiang Y., Cho A., & Adaval R. (2009). The unique consequences of feeling lucky: Implications for consumer behavior.Journal of Consumer Psychology, 19(2), 171-184.
[24] Johnson, N. D., & Nye, J. (2011). Does fortune favor dragons?Journal of Economic Behavior & Organization, 78(1-2), 85-97.
[25] Ke W. C., Chen H., Lin H. W. W., & Liu Y. C. (2016). The impact of numerical superstition on the final digit of stock price.The North American Journal of Economics and Finance, 39(1), 145-157.
[26] Kramer, T., & Block, L. (2008). Conscious and non-conscious components of superstitious beliefs in judgment and decision-making.The Journal of Consumer Research, 34, 783-793.
[27] Magnusson P., Westjohn S. A., & Zdravkovic S. (2011). Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier.International Marketing Review, 28(4-5), 497-507.
[28] Masters, T., & Mishra, A. (2018). The influence of hero and villain labels on the perception of vice and virtue products.Journal of Consumer Psychology, 29(3), 1085-1129.
[29] Naomí C., Muoz-Vilches, Trijp, H. C. M. V., & Piqueras-Fiszman B. (2019). The impact of instructed mental simulation on wanting and choice between vice and virtue food products-Sciencedirect.Food Quality and Preference, 73, 182-191.
[30] Parsa H. G., Hsin H. S., & Hu. (2010). Price-ending practices and cultural differences in the food service industry: A study of Taiwanese restaurants.Food Service Technology, 4(1), 21-30.
[31] Rao L. L., Zheng Y., Zhou Y., & Li S. (2014). Probing the neural basis of superstition.Brain Topography, 27(6), 766-70.
[32] Rehm M., Chen S., & Filippova O. (2018). House prices and superstition among ethnic Chinese and non-Chinese homebuyers in Auckland, New Zealand.International Journal of Housing Markets & Analysis, 11(1), 34-44.
[33] Risen & Jane, L. (2016). Believing what we do not believe: Acquiescence to superstitious beliefs and other powerful intuitions.Psychological Review, 123(2), 182-207.
[34] Ruiu, G., & Breschi, M. (2017). Superstitions surrounding the choice of wedding date in Italy: What has changed since the beginning of the economic development process to the present?Journal of Population Research, 34(1), 45-78.
[35] Shum M., Wei S., & Ye G. (2014). Superstition and “lucky” apartments: Evidence from transaction-level data.Journal of Comparative Economics, 42(1), 109-117.
[36] Siguaw J. A., Mai E., & Sheng X. (2021). Word-of-mouth, servicescapes and the impact on brand effects.SN Business & Economics, 1(1), 1-15.
[37] Simmons, L. C., & Schindler, R. M. (2003). Cultural superstitions and the price endings used in Chinese advertising.Journal of International Marketing, 11(2), 101-111.
[38] Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases.Science, 185(4157), 1124-1131.
[39] Volz K. G., Schubotz R. I., & Cramon D. (2005). Variants of uncertainty in decision-making and their neural correlates.Brain Research Bulletin, 67(5), 403-412.
[40] Wang Y. J., Hernandez M. D., Minor M. S., & Wei J. (2012). Superstitious beliefs in consumer evaluation of brand logos.European Journal of Marketing, 46(5), 712-732.
[41] Westjohn S. A., Roschk H., & Magnusson P. (2017). Eastern versus western culture pricing strategy: Superstition, lucky numbers, and localization.Journal of International Marketing, 25(1), 72-90.
[42] Wheeler S. C., Morrison K. R., Demarree K. G., & Petty R. E. (2008). Does self-consciousness increase or decrease priming effects? It depends.Journal of Experimental Social Psychology, 44(3), 882-889.
[43] Wiseman, R., & Watt, C. (2004). Measuring superstitious belief: Why lucky charms matter.Personality & Individual Differences, 37(8), 1533-1541.
[44] Yang, Z. L. (2011). “Lucky” numbers, unlucky consumers.Journal of Socio-Economics, 40(5), 692-699.
[45] Yong J. W., Hernandez M. D., Minor M. S., & Jie W. (2012). Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy.European Journal of Marketing, 46(5), 712-732.
[46] Zhu Y., Zhang Li., Fan F., & Han S. (2007). Neural basis of cultural influence on self-representation.Neuroimage, 34, 2310-1317. |
|
|
|
