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| The specialty visualization study of green consumption： An analysis based on Citespace |
| DOU Fen1, WANG Minghui2 |
1 School of Educational Science, Anhui Normal University, Wuhu 241000;
2 School of Psychology, Henan University, Kaifeng 475004 |
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Abstract In order to fully reveal the research progress in the field of international green consumption, the current study conducted a statistical analysis of 471 literatures from 2001 to 2020 based on the core database of Web of Science and Ctiespace software. Specifically, we drew a series of knowledge map of co-citation analysis network, co-occurrence and cluster analysis of keywords, as well as timezone of keywords and burstness. Results showed that the number of literatures concerning green consumption has increasing rapidly in recent years, and characterized with multi-field and interdisciplinary. However, the cooperation among research institutions and authors was relatively lacking and discrete. Research hotspots mainly focused on attitudes, behaviors, sustainable consumption, environmental concerns, purchase intention, determinants, value, motivation, and the like. Future research needs to further explore the mechanisms of “sustainable consumption”, expand the scope and depth of research cooperation, and consider how to apply theoretical results to social practice.
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